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November 29, 2011


Imposters In Your Kitchen

When we are born, we are cute little innocent babies entering a world of mystery and adventure. An infant is curious about everything because everything is a new experience for them. What they learn is directly related to who and what is in their environment.

We therefore learn how to eat from our parents or whoever cooked for us when we were growing up. So if you were brought up on corn flakes and milk, you will most likely be eating that for breakfast today. If a group of monkeys took care of you, you would probably be consuming bananas regularly. And if you were raised by the Indian Tribe in Indiana Jones and the Temple of Doom, you might be eating baby snakes, eyeball soup, beetles and chilled monkey brains.

What I’m trying to illustrate here is that we’re conditioned to eat a certain way. That means that we are probably not giving much thought to what we fill our plates with unless we have stopped and given thought to what we are filling our plates with.

Although most people are not eating monkey brains, they are eating foods which they have been conditioned into eating from their parents, friends, and most of all, the media.

I encourage you to examine the list below and ask, “Should I really be consuming this food?”

Orange juice: If you live in a climate that’s cold in the winter, you won’t find any orange trees. Why? Because they don’t grow here! We have been conditioned into thinking that drinking a glass of orange juice is a great way to start the day. It is, if you are juicing it yourself from local trees. (See video below)


Ketchup (and other sauces): They are all mostly sugar. Yes, they are in every restaurant. And yes, costco sells them in jumbo sizes. And yes, they come in really cool colours. But they add extra calories and fool our taste buds.

Cereals: (Warning: if you believe in Santa Clause or the Tooth Fairy, don’t read on) This might come as a surprise to some of you, but there is no such thing as the cocoa puff plant or Count Chocula. Cereals are from………..grains! Usually wheat, but sometimes oats, corn, kamut, and spelt. When the grains are processed into flakes, and letters, and shapes, they lose an abundance of nutrition.

Milk: Humans are the only mammals on the planet that consume milk after they are weaned. In North America we consume the most amount of dairy yet have the highest rates of osteoporosis. Besides, the milk we buy in the stores isn’t really milk anyway. It’s cooked, defatted, filtered, fortified, packaged (in BPA-containing packaging), and then refrigerated. Any indigenous tribe that ever consumed dairy ate it raw and/or cultured.

With that, look though your cupboards and ask yourself the question, “Have I been conditioned to eat this, or did I choose to eat this”?

You’re the boss of you,

– Josh

P.S. Below is an interview with Alissa Hamilton on the orange juice marketing scam. Enjoy!